Trade Show Pitches (Display Tech)

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Subject Line:
The Tech that Lures the Time Starved Back to Big Box Stores: Meet at DSE?


Dear <Editor, Retail Display Tech Outlet>


Are you covering Digital Signage Expo for Saddle Ranch Digital in Las Vegas this month? If so, we’d love to meet to show you a technology that, among other things, eliminates what shoppers hate about big box stores: the time drag.

If you’ve ever entered Home Depot or Lowe’s for just the right bracket or light bulb, you know the aimless wandering and product mystery we’re talking about. Kokley’s solution: an interactive, custom iPad display whose application:


• asks us just the right illustrated questions,
• shows us just the product we need, and
• visually walks us to the right spot on the right shelf in the right aisle.

Here’s the video version: http://www.iplayerhd.com/player/LowesiPad

In, out, done -- just like guys love (and today, everyone wants) to shop, getting big-store selection with small-store efficiency. Planting comprehensive product information precisely at the point of purchase, for the use of customers and store associates alike.

This new retail solution -- among others -- is the combined offering of Kokley, a Wellesley, MA firm that designs, delivers, deploys and manages in-store iPad solutions, and its parent company Rose Displays, for 30 years a leading name in retail signware.

As the video shows, this in-store solution does, indeed, guide Dad straight to the right light bulb at Lowe’s.

At DSE, Todd Hoffman, President of Kokley, can tell you more about the future of the in-store, iPad-enabled experience at Kokleys booth, # 1050. Can we schedule Kokley into your DSE plans for a visit and demo? Just let me know when is good during exhibit hours, Wednesday or Thursday Feb. 27 and 28 from 10 to 5, and we’ll save the slot.

Best,

Ellen Muraskin
for Kokley, a Division of Rose Displays
efm2@optonline.net