First the Web, now XML: Why Real Estate Must Care!
Dear Real Estate IT Professional:
You in real estate have never had the luxury of a wait-and-see attitude
towards IT technology. The early adopter gets the sale! You were the
first to post your offerings online, to use computerized (MLS) searches,
and before that, you pioneered call automation with recorded listings-by-phone.
You knew you had to automate or die.
Real Estate professionals were:
• first to fax (your offers to sellers, school rankings to buyers)
• first to use the Blackberry (with mortgage-rate-update alerts),
• first to learn the remote function on the answering machine.
So… what’s taking Real Estate so long to adopt XML?
XML (eXtensible Markup Language) is the next big wave, but Real
Estate firms – and others -- have uncharacteristically
remained on shore. Why? Because XML is hard to see and impossible
It doesn’t beep or play a recording or pop up the next six
homes your buyers want to see.
It’s time to end the mystery. Now you can see hear, and
learn what XML brings to Real Estate. Register to attend our live
It’s not your fault that you’re still in the dark about
XML: It’s an invisible, intangible technology that does its work
deep in the gaps between one system’s database and the next. You
can’t see it, but XML can:
• very quickly turn the prospect data you extract from your web site or
the MLS into actionable business intelligence.
• just as quickly pump that intelligence into the laptops and Blackberrys
of agents, where it does the most good.
• make one set of data understandable to the next device, program, or report.
Multiple data sources, working with XML, can clearly show which marketing
efforts yield the best leads to the greatest number of biggest-ticket
Learn from Realty Software what XML has to offer your Real Estate operation.
Attend our Webcast March 12, from the convenience of your Internet browser.
It’s time for Real Estate to embrace
the biggest wave in IT since the Web.
Look at your history: In 1995, a measly two percent of Americans
searched for homes on the Web; last year, 77% shopped real estate
to a NAR report. XML is less visible to the buying public than the
Web, but the efficiencies it can bring to your real estate operation
certainly be noticed – among your agents, or your competitors’.
You don’t have to wait any longer to get up to speed on
register online or call us at 1-800-333-4444. We’ll email
you confirmation and a link to our conference; you’ll take
your seat at our web-based, interactive XML seminar.
Don’t wait another year! Start by attending our webcast.
We look forward to seeing you there!
P.S. In addition to our valuable presentation, we’ll be
glad to take your questions, and also share the results of a
we will conduct among attendees like yourself. Learn how your
colleagues in Real Estate IT feel about XML!